When you consult websites belonging to the Stratégie Média Conseil group, cookies appear on your computer, cell phone or tablet.
This section will provide you with a clearer understanding of how cookies work, and how to use the tools available in order to set their parameters.
What is a cookie ?
The term cookies should be taken in its widest sense. It covers all the trackers (pixel tags, bugs, web storage etc…) installed and/or read when consulting a website, for instance, a mobile application or an advertisement.
For the sake of convenience, we use the term « cookie » to cover all these technologies.
A cookie is a piece of information installed on your hard disk by the website server or a mobile application that you visit, or during consultation of an advertisement.
It contains several items of information :
the name of the server that installed it ;
an identifier in the form of a unique number ;
possibly an expiry date...
These items of information are sometimes stored on your computer or smartphone in a simple text file which is accessed by the server to read and record information.
Cookies are particularly intended to gather information on your surfing activity on websites, and to send you personalised services.
On your computer, cookies are managed by your Internet browser (Internet Explorer, Firefox, Safari, Google Chrome...).
These cookies may be Stratégie Média Conseil cookies or cookies from our partners, third-party companies, used to identify your centres of interest and personalise advertising which is sent to you on or outside our websites.
They can be installed when you surf our websites or when you click on advertising spaces on our site.
We have no control over cookies installed by these partners, who act on their own behalf.
We take care to see that partner companies agree to treat the information gathered in conformity with our instructions, in observance of the Informatique et Libertés law passed on January 6, 1978, modified, and that they undertake to implement appropriate measures for the security and protection of the confidential nature of such information.
What are the various types of cookies used on our websites ?
Differents types of cookies are used on our websites, with different purposes. Some are necessary for you to be able to use our websites.
Cookies which are strictly necessary
These cookies are required to ensure that our websites actually function. They enable you to use the main functionalities of our sites. Without these cookies, you will not be able to use our websites normally. They are cookies installed by Stratégie Média Conseil which solely concern the functioning of our websites.
These are cookies enabling us to learn about the use and performance of our websites, and to improve the way they function (the pages most frequently consulted, for example...).
They are mainly Stratégie Média Conseil cookies.
These cookies are used to display advertisements or send you information suited to your centres of interest on our websites or outside our sites when you surf the Internet. They are used in particular to limit the number of times you see an advertisment, and help to measure the effectiveness of an advertising campaign.
Disabling advertising cookies has no effect on the use of our websites. However, the fact of disabling advertising cookies will not lead to cessation of the advertisement on our websites nor on the Internet.
It will only have the effect of displaying advertising which does not take your preferences or centres of interest into account.
These cookies are mostly third-party cookies.
They are mainly issued by advertising companies. We canot list them exhaustively.
How do you enable or disable cookies ?
You can, at all times, decide to disable these cookies by setting your Internet browser.
Most browsers allow you to manage your favourite cookies. You can set your browser to refuse or efface certain cookies. You can usually also manage similar technologies the same way, by using your favourite browsers.
The following links will show you how to manage cookies depending on the browser :
For further information, you can consult the CNIL website at the following address :